Pressure is Good For Canning, Not in Business: Why Integrity Matters in Painting
When I started my business 25 years ago, integrity was a core value that I held dear, and it remains just as important to me today. That's why I would never pressure anyone to choose us for their painting needs or even to go through with a painting project if I didn't believe it was the right choice for them.
It makes my skin crawl when I hear companies say, "Sign at the time of the estimate for an additional % off!" I firmly believe that everyone deserves the time they need to make the best decision for their unique situation. Sometimes that means choosing us, and sometimes it doesn't. While I always appreciate it when clients select our company, at the end of the day, what matters most is that they find the best fit for their needs. We may offer discounts through our advertising from time to time, with a specific date attached, but potential clients are always aware of these offers in advance. There's never any in-the-moment pressure to sign on the dotted line.
Similarly, when I hear someone say, "Oh sure, you can paint that," even when there's a better option than paint, it bothers me deeply. There's no integrity in painting something that shouldn't be painted unless the client has been clearly informed that there are better alternatives. Of course, there are times when a client has a valid reason for choosing paint. Maybe they need to replace their garage door but had an unexpected expense come up, so they want to paint it as a temporary fix until they can afford a new one. Or perhaps they plan to fill in the door eventually because they want to convert the garage into a home gym or studio. As long as the conversation has taken place and the client understands that paint isn't the best long-term solution, I'm happy to help.
Another phrase that makes me cringe is, "You can't paint half the exterior of your house." That's simply not true! You can paint the high-weather areas every 5 years and the whole house every 10 years. It's your house – do what works best for you!
There are times when I might suggest more work rather than less, but only if it truly makes sense for the job. For example, if a client wants to paint their walls this year and their ceilings next year, I'll recommend waiting and doing them together. Not only are the ceilings cheaper when done at the same time as the walls, but they also look better where they meet the top of the walls. The same goes for trim – it's more cost-effective when done simultaneously with the walls. In these situations, I suggest that the client wait and do it all together, and I do my very best to honor the pricing for as long as I can.
Which brings me to pricing. When I hear, "Pricing is only good for 30/60 days," my skin crawls yet again. What's going to happen in those few months that impacts the pricing so dramatically that people can't have a bit of time to think things through and get their finances in order? While we can't always do it, we've honored our pricing for over 2 years in some cases.
For me, it all comes down to this: "How would I want to be treated?" I would want time to think, information to help me plan, honest options, and clear expectations.
That's why at Sonshine Girls Painting, we pride ourselves on our no-pressure approach. Take your time – we're not going anywhere.
But don't just take our word for it. Here's what some of our satisfied clients have to say:
"Really appreciated the no-pressure sales attitude from Tone when he came to look at our project. Also his efficiency while here doing the job. The workmanship looks very good. Haven't seen it in the sunshine yet, but that may be some time from now! I recommend their company." – Wendy
"While going through a particularly tough time in my life, I needed to repaint my house. Sonshine Girls Painting came and did a color consult for me. Alison spent the time with me to match the colors with my personality. She listened to my ideas and gave me suggestions that improved on my ideas. It was comfortable and friendly. The suggestions made a lot of sense for me in the end, and the consult took a lot of pressure off me, which is what I needed at that time. I would recommend this company to anyone needing to get painting done. Professional, fun, and happy is how I would describe this company!" – Val
"We were very happy with the paint job, the people who painted, and the administration of Sonshine Girls. We particularly appreciated not having to pay the invoice until we were satisfied with the work. And they held their price over the course of two years, which really impressed us! Thank you." – Rick
At Sonshine Girls Painting, we believe that integrity, honesty, and a client-first approach are the keys to building lasting relationships and delivering exceptional results. We're not here to pressure you into making a decision or to sell you services you don't need. Instead, we're here to listen to your needs, offer expert advice, and provide you with the information you need to make the best choice for your home and your budget.
So, if you're considering a painting project, take your time. Explore your options, ask questions, and make the decision that feels right for you. And if you do choose to work with us, know that you'll be partnering with a company that values your trust, respects your time, and is committed to delivering the highest quality workmanship and customer service.
Because at the end of the day, your satisfaction is our top priority – and that's a promise we'll never pressure you to make.
In conclusion, when it comes to painting your home, pressure belongs in the canning process, not in the decision-making process. At Sonshine Girls Painting, we believe in building relationships based on integrity, transparency, and trust. We're here to help you make the best choice for your unique needs, whether that means working with us or exploring other options.
So, take your time, ask questions, and make the decision that feels right for you. And if you do choose to partner with us, know that you'll be working with a team that is committed to delivering exceptional results, without any high-pressure sales tactics or gimmicks.
Because your home is your sanctuary, and you deserve a painting experience that is as stress-free and enjoyable as the final result. That's the Sonshine Girls Painting promise – and it's one we're proud to stand behind, every step of the way. Happy painting.